Rewardactivationzone Academy facility

Our Story

From a Dream to a Court

Rewardactivationzone Sports Academy was founded in Winnipeg, Manitoba with a single purpose: to make basketball accessible to everyone, regardless of age or skill level.

What started as weekend sessions in a local community gym has grown into a full-scale training academy serving hundreds of students across Winnipeg and beyond. Our founder, Michael Carter, saw a gap — too many people wanted to play basketball but had no supportive environment to learn the basics.

Today, we are proud to be one of Winnipeg's most trusted basketball training programs, combining professional coaching with a welcoming, motivating atmosphere.

What Drives Us

Our Mission & Values

Accessibility

Basketball is for everyone. We remove barriers and make training available to all ages, backgrounds and fitness levels.

Measurable Growth

We believe in structured, trackable progress. Every session is designed to build on the last and move you forward.

Passion & Discipline

We nurture a love for the game alongside the discipline required to excel. Hard work meets heart on our courts.

Our Approach

Coaching Philosophy

Our coaches don't just teach moves — they build athletes. We focus on the complete development of each student: physical fitness, mental toughness, teamwork, and technical basketball skills.

Personalized Programs

Every student gets a plan tailored to their strengths and areas for improvement.

Small Group Ratios

Low coach-to-student ratios ensure everyone gets the attention they need.

Progressive Skill Building

Structured curriculum from basics to advanced, with clear milestones along the way.

Energy & Motivation

High-energy sessions that keep students engaged, challenged, and hungry for more.

Basketball training drill on the court

Meet the Team Behind Your Success

Our coaching staff brings together decades of combined experience in competitive basketball, sports education, and youth development. We're here because we believe in what basketball can do for you.

Michael Carter

Michael Carter

Founder & Head Coach

Rachel Dunn

Rachel Dunn

Youth Program Director

Derek Williams

Derek Williams

Skills & Conditioning Coach

Lisa Nguyen

Lisa Nguyen

Group Sessions Lead

Start Training with Us

No matter your skill level, we have a program designed for you. Take the first step toward becoming the player you've always wanted to be.

Book Your First Session